[BIB/ReadersRoom] - Blogging about Blogging*
This is almost a twist on the question “how do you find the time to write?” (okay, it’s not really, I just really like that blog post). Actually, this question gave me all the excuse I needed to answer a different question: just how many words to I blog in a year. I finally got around to doing that math:
2005 – 168,000
2006 – 238,000
2007 – 189,000
2008 – 143,000
In short, I write about two novels worth of words a year in blogs (and now I also see why I fondly remember 2006 as my best blogging year. I went nuts with reviews and thinking A LOT about stuff, mostly my faith. Also that year my family faced A LOT of tragedy so I was
My blog started off as a weird competition between me and my assistant, Lauren David. It has since evolved (… uh, no, there was no scene involving an “I win! I win” dance) because blogging gave me a way to build an audience for my writing when I didn’t have much published at the time. And it has given me many other writing opportunities to do other writing. So, does blogging take away from my real writing time? No, I consider blogging PART of my real writing time.
I understand that the time I spend blogging is time that I could be working on a novel or a short story or an article. Last year I began being more methodical about my blog that would allow for regular updates, spontaneous blogs, and getting more story/paid writing done (since as of last year, I had a lot more editors asking me for stories).
I try to have a reserve of blogs set up in advance. Since there are times when I have more time to blog (usually between story/novel projects: I have found that it’s hard for me to blog regularly while “creating” new words/universe but I have no problems blogging while editing or revising a story). Unless it's time sensitive, I spread them out over a period of weeks (if I've truly worked ahead). Right now, I have 2 – 3 week's worth of blogs done as I gear up to write a story I promised an editor (more on that later if she likes the end result).
If inspiration (or need) arises, I go with it. But I've found that having a surplus helps because there are times when I have spent a lot of time thinking on one topic, say for example race relations, and end up writing a series of blogs on that topic. Then I spend a lot of time thinking about something else, for example, faith, and produce a lot of blogs on that topic. I’m well aware that I have a cross-pollinated audience who might not be interested in a protracted series on one topic, so by working on them in advance, I can sort them better (so that it's not all blocks of reviews, or theology, or race stuff, or writing).
I also set things to post between 6 and 8 a.m. that way they are there first thing in the morning ... when people arrive at work and are goofing off by cruising the internet (and also why you want you "big" blogs coming out on Mondays). However, I regularly violate another blog rule: the best blog length is about 300 words (500 at the outside). With pictures.
So yes, my blogging is part me being conscious of marketing myself.** However, as much of a bump as my blog traffic gets with regular posting or a particular blog getting a lot of links/exposure, it’s nothing like the marketing that comes with, you know, actual stories being released.
*“That's like jerking off by thinking about masturbating.” –Richard Danksy
** “And wasted if you don't have enough to market.” –Richard Danksy, in the name of tough love, because blogging shouldn’t become a replacement for the other writing I should be doing.
***
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Labels: Blogging, Blogging in Black























